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Consumer preferences for sustainably produced meat and meat substitutes in Japan

Meat has multiple nutritional benefits and is consumed as the primary source of protein by an increasing segment of the world’s population. However, there have been significant environmental costs associated with the growing demand for meat. The Food and Agriculture Organization of the United Nations (FAO) reported in 2013 that livestock production accounts for 14.5% of all greenhouse gas emissions caused by human activity.

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How marketers can capitalize on the power of perception to influence beliefs about brand performance

Researchers from Oklahoma State University and University of Florida published a new article explaining how marketers can capitalize on the power of perception through the structure of visual communications to influence beliefs about brand performance, which ultimately influences product interest and choice.

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